3 Tips to Leverage Facebook Ads for Amazon Sellers
As an Amazon brand, tracking the ROI of your Facebook ad campaigns can be tricky, but it’s not impossible
It’s no secret that Facebook ads are one of the most powerful ad platforms on the planet. Almost every type of company and industry can track their ROI through Facebook ads, making it one of the most cost-effective advertising methods available for marketers. But unfortunately, for Amazon brands that’s not the case. Although you can run Facebook ads to Amazon products, you can’t track the sales from them. This proves to be a challenge for many Amazon brands looking to increase their sales and track their ROI. In order to make Facebook ads work for Amazon products and brand, advertisers need to get super creative. If you’re an Amazon brand looking to leverage Facebook ads, it’s time to think outside of the box.
Read below to learn a few unique ways to optimize your Facebook ads and get the most out of your campaigns.
Facebook is a great tool to find your audience
When it comes to finding your target audience, look no further than Facebook. Its targeting features are simply unmatched. If you own a company or brand that sells on Amazon, you still want to use Facebook to narrow down your ideal audience. But, it can be challenging to track sales and customers through Facebook ads since you can’t use the Facebook pixel on Amazon.
So what do you do? First, consider using chat-bots.
Chat-bots are highly under-utilized
Facebook messenger offers new opportunities for how companies can connect and engage with their customers. Facebook messages receive much higher engagement than email reaching upwards of 80% open rates on a regular basis. Test out messenger chat-bots for one month and analyze the results.
You can direct your campaigns to messenger ads and then keep your audience engaged with chat-bots. Many Amazon brands see success through drip campaigns that encourage users to purchase. For example, the first sequence could send a coupon to your customer and direct them straight to your listing. The “Go to Amazon” link can also be customized to match your brand’s URL, etc. From there, you can continue building out drip campaigns that keep potential customers engaged and incentivized.
See example below:
If you click the “Of course” button you’re going to be taken directly to their product page link.
Think email marketing campaigns, but simpler and more effective. That’s exactly what chatbots are.
Direct your Facebook ads to Amazon and know your conversion rate
Another way to ramp up your advertising efforts is to direct your Facebook ad campaigns directly to Amazon. Buy ads that optimize towards link clicks and make sure those links go directly to your Amazon product page.
Then, upload your customers as an offsite conversion list on Facebook to analyze what campaigns are performing best. Different audiences will have different conversion rates, so make sure you’re only investing in the best quality audiences.
For example, let’s say that you’re selling a box of dog toys and advertising to two different audiences: one interested in dogs, and one interested in cats.
It might look initially like the cat audience has a lower cost since the cost per click is lower. But after looking at the conversion rates, the final cost per purchase is actually higher for that group!
It can take a lot of time and manual A/B split testing to find your ideal audience on Facebook. If you want to skip the manual data collection process, you can opt for a solution like ours at Lightning AI platform. Our platform uses artificial intelligence to run hundreds of tests to find the perfect audience for your company. In short, this means that you won’t have to waste time and money split-testing numerous audiences on Facebook ads.
Remember, if you don’t have the right audience, your ads are not going to convert well.
Use content to build your brand
In 2019, content marketing is at the forefront of most brands. If you’re selling on Amazon, you should be creating content to increase engagement and build brand awareness. Inbound marketing is a often a slower process, but a necessary one. There is a strong correlation between organic marketing and sales for Amazon products. If you have great content and a high conversion rate on your Amazon store, people engaging with your content will directly drive sales. Whether you’re getting more video views, likes or shares, that’s all great awareness for your brand. More numbers equals more potential buyers for you.
Moral of the story: think outside the box
Gone are the days of simplistic marketing. It takes a little brain work and a whole lot of creativity to create ad campaigns that convert. But with these marketing strategies, you should see a higher ROI from your ad campaigns. As an Amazon brand, tracking the ROI of your Facebook ad campaigns can be tricky, but it’s not impossible. The key takeaway is to think outside the box in everything you do. If you think outside the box and implement the ad strategies listed in this article, your entire marketing strategy will be much more effective and productive.
If you want to learn more about how to optimize your Facebook ads visit Lightning AI. You can also check out these other resources to DIY your Facebook ads.
