A note to women in the workplace: Done is better than perfect.

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In 2018, the Australian company Medibio conducted a survey of nearly 5,000 participants, each of whom answered 100 mental health questions and wore a heart monitor at work over the course of two four-week periods.

Peta Slocombe is a psychologist and senior vice president of corporate health at Medibio. In the study, Slocombe found a link between perfectionism and self-criticism. As it turned out, women were more likely to hold both of these traits.

Perfectionism and self-criticism can be detrimental in the workplace

The Medibio study found that 33% of corporate working women had high rates of perfectionism while 44% held high rates of self-criticism. …


Believe it or not, corporate know-how doesn’t always come naturally.

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Your first corporate gig might not turn into a failure just because you don’t have desk job skills, but there’s nothing wrong with trying to put your best foot forward. Working at a desk job or “corporate job” requires different abilities than other jobs (including essential roles in the food industry, healthcare and so much more).

As a CEO myself, I’ve seen new employees come in with limited knowledge in how to work in a professional environment. From first-hand experience, here are 5 newbie tips for working at your first job.

1. Stay organized, before the mess gets ahead of you

For many people, organization is their Achilles heel. There are a lot of extremely valid reasons for this. Mental health issues, physical health issues, you name it. However, it’s so crucial to find a system that works for you and stick to it. …


’Tis the season for paid media.

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Black Friday is more than just a name. It’s a day when Americans shop like crazy. According to Finder, the average American spends $223 on electronics, $253 on furniture, $234 on appliances, and more on Black Friday. Meanwhile, millennials are expected to spend the most this year, averaging $851.79 per person in a survey of 1,800 adults. With all this in mind, it’s definitely not too late to get your Black Friday Facebook ads ready for the big day — even though we’re getting close to November 27, 2020.

If you haven’t tested your Black Friday ads, start a test campaign now

When it gets down to crunch time, the last thing you need is a Facebook ad campaign that still has issues to work out. There’s an easy way around this, though. Simply run a test campaign now so you know what you’re getting into by the time your campaign starts. …


Work smarter, not harder.

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As a female CEO, I know how lucky I am to have a husband whose goal in life is to be a stay-at-home dad. As any parent ought to know, it’s not the same as early retirement. Raising children at home is hard work in its own right, especially in the age of the pandemic.

When the pandemic struck and daycare was no longer an option, this became a great time for my husband James to see what it would be like to work part-time while also doing daycare duty.

James’ schedule

Our son Teddy has a pretty regular schedule. He sleeps from 10 am to noon and from 3 to 5 pm. …


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2020 has already proven itself to be a year for the history books, and we’re only halfway through. One thing that really stands out in this era is the reliance on digital media — not just something we favor — to connect us with the people we love, know, and work with.

There’s definitely no going back to the old ways, so if you’re a realtor looking to take things up a notch, the digital space is it.

As a realtor in 2020, there are three pivotal ways to utilize digital media:

  • Facebook and Instagram ads
  • Content marketing (inbound marketing)
  • High-quality photography and…

Learn how to hire and vet rockstar consultants for your company.

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When I first launched my tech startup, Lightning AI, I didn’t initially plan to build a remote workforce. I also didn’t plan to hire and work with so many consultants vs. full-time employees. However, looking back now, I’m extremely thankful that I did both of these things.

There’s a lot of buzz going around right now about remote work, and I’m sure if you’re reading this you’re familiar with current news. Many CEOs are finally realizing the many pros that come along with building a remote company and/or allowing employees to work remotely. …


See you in two months!

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December: We’ve made it! I’m officially in my last month of pregnancy. The house is clean and the nursery is ready. We have our route to the hospital all planned and everything is on track. As far as the personal aspects of my life, my husband and I are prepared and ready for the birth of our first child.

However, one part of future planning that’s often glossed over is the work that goes into making sure your job or business is ready for you to be away for at least six weeks — and then come back. …


Don’t wait until it’s too late…

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When you think about the holiday season, you may not necessarily include October in it. Most people associate the holiday season with Thanksgiving and Christmas. However, if you’re a marketer you know (or should know) that October is extremely important for a number of reasons. At Lightning AI, we’ve compiled a lot of data over the past few years that tells us October is a big turning point in the world of advertising and marketing.

So believe it or not, the holiday season is about to hit and it’s time to buckle down. We’re in early October and a tidal wave of online shopping, activity and advertising will overflow the internet over the next two months. …


It’s a loaded question.

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“So, how much is this Facebook advertising thing going to cost me?”

It’s a loaded question that we get often at Lightning AI. Everyone wants to know what it’s going to cost them to run Facebook ads. Unfortunately, there’s no black and white answer. Some companies spend $500/month on Facebook ads and some spend $500,000/month. However, the amount you have to spend is going to be entirely dependent on your marketing goals.

Let’s rewind a bit. First, it’s important to note that Facebook provides a variety of unique ways to market your small business, but its advertising platform is by far the most cost-effective way to reach your target audience online.


A day in the life with Colette Nataf

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Colette Nataf, CEO of Lightning AI

You’ve probably read countless articles that highlight the typical schedule of a big startup CEO. Popular founders such as Mark Zuckerberg, Mark Cuban, and Jeff Bezos are constantly mentioned in the news for their tiresome schedules. Catchy headlines such as “What time Jeff Bezos wakes up every day” or “How many hours of sleep Marc Cuban gets a night” pull us in and make our brains rethink the way we work and live.

Should we also be waking up at 4am? Can you be successful if you don’t work sixteen hours per day? You begin to wonder if you’re doing it all wrong. …

About

Colette Nataf

CEO @LightningAI, Demand Gen @Intercom, User Acquisition @MileIQ (acquired by Microsoft). Changing marketing through data science.

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