Are you in the business of selling property? Here’s our complete guide to navigating Facebook Ads for realtors. — Are you in the business of selling property? Here’s our complete guide to navigating Facebook Ads for realtors. Social media remains the foundation to a great marketing strategy in 2022. And luckily, its value is only expected to grow. A recent survey performed by Sprout Social revealed that 91% of…

Get started with Facebook ads for your interior design business. — Most homeowners think of interior design as a luxury. But in fact, it’s a growing industry that generates 10 billion in revenue each year. The boost in market size has licensed more budget-friendly interior design projects and an expansive growth in the commercial and residential design field. With the job…

Maternity Leave: Take Two! — While preparing for the birth of our first child, I created a full-proof system for transitioning from CEO to new mom. Everything was prepared ahead of time, both at the office and home, to guarantee a stress-free maternity leave. What I know now as a mother of two is that…

How Meta is changing Facebook ads targeting — Just when we thought all major changes to online advertising had run its course, Facebook announced the “metaverse,” the official melding of the physical and digital worlds into one. But what does this mean for advertisers? Few have come to understand how the metaverse will change the way we target…

Will expanding your ad budget guarantee better performance? — Last year marketing budgets fell to their lowest reported rate, having only accounted for 6.4% of company revenue. At the same time, marketing teams felt enormous pressure to rise to the occasion. Both a global pandemic and subsequent supply chain shortage created fierce competition between brands. To make the best…

Ways to show you care this holiday season. — E-Commerce sales are expected to hit 4.2 trillion by the end of 2021, with a considerable portion of those sales stemming from mobile shopping trends. Since the peak of consumer spending happens during the holiday season, marketers must dedicate sufficient time and resources toward developing high-performance Instagram ads that reach…

Reach your target audience before it’s too late! — Holiday spending in Q4 is on track to break previous sales records. The National Retail Federation (NRF) predicts that holiday sales for 2021 are “expected to increase by 8.5–10.5% over 2020.” Last year the pandemic certainly shifted our consumer spending behavior, specifically from in-store to online. But now it seems…

’Tis the season to utilize AI for paid media. — It’s every shopper’s fantasy when Black Friday deals roll out. The jaw dropping discounts, the BOGO offers, the cheery holiday spirit that paints every storefront. It’s the surest sign holiday season has arrived. It also means it’s time to start spending! …

How to navigate Facebook Ads and CPC spending in Q4. — On average, people access Facebook 8 times a day. This opens a door of opportunity for marketers aiming to reach their target audience. On top of that, there are 2.79 billion people using Facebook globally. This attests that market growth is always apropos for your brand. Facebook Ads present both…